The news is being dominated recently by the countdown to the Olympic Games, now with less than 100 days to go, the great sporting events are on the horizon. With limited tickets and the demand to watch the Olympics in their home nation, Britons are improving their experience through technology. Rapid advancements are increasing the amount of cheap TVs available too, giving a great experience to everyone.
Broadcasting of the London 2012 Olympics will be the most comprehensive to date. Although Beijing 2008 boasted the first Olympic Games to be broadcast fully in HD (High Definition), very few people viewed it in HD at home. Increased usage of HD televisions and cheaper HD services such as Sky and Virgin media allow more and more people to make the most out of their technology.
As HD was relatively new technology in 2008 not accessed by the masses, 3D Television is still relatively new now. 3D movies have had a resurgence in popularity and 3D TVs are taking of too, costing not much more than comparative non 3D sets.
Customers of Sky and Virgin Media will be able to view great coverage from Eurosport 3D and the BBC. Around 8 hours a day of live 3D footage will be broadcast, along with 4 hours of highlights every day. Of course, the opening and closing ceremonies will also be broadcast in 3D, creating a great televisual experience for all viewers.
Interactive options on new TVs and other media will also increase the connectivity between people at home and the exciting events of the London 2012 Olympic Games. Internet TVs, Smart phones and viewing online are giving everyone the options so they can view how, and when, they like. Upgraded functions of “Red Button” services on normal televisions and connectivity through internet TVs will allow everyone to view and record events in record numbers.
Aleks Habdank, director of digital entertainment at Virgin Media has stated “With a full range of live channels in HD and the first Olympics in 3D, Virgin Media TV customers are going to be spoilt with an unbeatable experience for watching the 2012 London Olympics. This year’s unprecedented breadth of viewing options will allow fans of any Olympic sport to watch their favourite events live and on demand, and with BBC and Eurosport 3D, viewers will be able to immerse themselves in the Games as never seen before.”